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Bating your Prey

Journalism has taken on a new light in recent years. It is meant to entertain more than ever. Magazines and newspapers alike are fighting for attention, calling forth to the masses to look at them and give them some type of recognition. In her article, Tkacik talks about her work for the site Jezebel saying  that her viewrs came to read about, “Faith Hill, returned for posts about the Iranian insurgency, the foreclosure crisis, military contracting, campaign finance, corporate malfeasance, the global food crisis.” This is intriguing because this market wants a certain flavor of media. The site is riddled with ads of celebrity gossip, new exercises, and fun sex positions, but despite their pre-ordained desire, they continue reading posts about larger issues. Jezebel has found a way to reel in their readers, but at the same time educate them on more hot-button issues.

This is what many media sites have also tried. The ABC news site sports large ads and colorful banners to show people new movies coming out and the latest celeb gossip, but when one peels back the layers of these seemingly meaningless stories, there are huge amounts of in-depth stories as well. It is as if to be successful in this business you have to Bate your prey so-to-speak. Journalists and developers must lure in the consumer until they are sufficiently enticed and then the real articles can be read and digested.


People blog for many reasons, some of which seem a mystery. People blog because it is instant, it is available to anyone with an internet connection, and it is fun. According to ANDREW SULLIVAN, blogging is the most powerful tool on the web. Blogging is not limited to diary posts, only e-recipe books, or other sites many people on popular sites such as and have cranked out in the past few years. No, blogging has become a social phenomena. Sullivan outlines in his article, “Why I blog” that blogs have taken control of modern news reports. The audience outreach alone calls forth the masses of journalist to start a blog. National news sites and other online forums have turned to blog-type writing in a pursuit to “keep with the times.”

Blogs are important, they are the bread and butter of the digital soul. One can purge their daily routine, or write a scholarly paper, Sullivan was correct. Blogs are today’s society. They shape who we are because we are our blogs.

Faith Can Bring Paper to Life

As of late there has been an insurgence of questions about whether or not the newspaper will survive in this new digital age. Site such as The New York Times, CNN, ABC News, and other sites bolstering quick and easy news topics have claimed the minds of the World’s news followers.

What the paper has lost is the faith its . Many business have pulled advertisements from the newspaper, believing that they will not bring enough business. People need to believe in print news once again. This is happening. Online sources are pressured to finish work quickly and many times it is not accurate information. According to Eric Alterman, the Huffington Post posts great stories on the front page, but all of the other pages are riddled with mistakes and simple stories.

It is time for the public to reclaim their news paper. Until faith is poured into their original mass story-teller, then it will be brought back to life!

Newspapers, magazines, professional journals, and many other print-based materials are becoming obsolete. We find ourselves in a world that is paperless, a world where trees can live without fear. This world has wreaked havoc on the print scene. According to Emily Nussbaum, a writer for, journalism today is at the mercy of the consumer. Power must be given to those reading, watching, or listening to the articles presented.

The New York Times, along with many other print-based mass media companies, have had to become innovative to bolster sales and to provoke interest. The public no longer wants a paper bound by structure. As consumers, we provoke innovation, no, we demand innovation. We seem to be tied down by our jobs and responsibilities, the last thing we need is structure.

Online innovation has allowed us to be powerful again. We are the editors of the paper; we decide our front page stories. Journalist are now developers of progressive social innovation. This is the future, consumer-based interaction. Everyone wants their voice to be heard. Innovation is allowing that voice to transform from a murmur to a shout. People want innovation and as journalist we are finally giving it to them.

Read more about Emily Nussbaum’s article:




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